What pricing and fees are associated with the A2P 10DLC service?

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. This system is specific to long code messaging toward the United States, and does not affect short codes or Toll-Free numbers sending to the US.

For an overview of A2P 10DLC and answers to many common questions, see What is A2P 10DLC?

Article contents:

A2P 10DLC Pricing Overview

There are two categories of fees associated with A2P 10DLC: registration fees, and per-message carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system, and are passed through by Twilio to our customers with no added cost.

Registration fees are applied when registering your US A2P Brand and your A2P Use Case.

Carrier fees are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to Twilio’s standard US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.

Please see below for a full breakdown of the fees associated with A2P 10DLC.

Registration Fees

US A2P Brand  registration fee: $4 one-time registration fee.

A2P Use Case registration fees:

Campaign Type

Cost

Regular Campaign

$10/month

Low-volume* Mixed-use Campaign

$2/month

Charity Campaigns

$5/month

T-Mobile also plans to require a $50 one-time campaign activation fee, however that fee is waived until further notice. No date has been announced for this fee to take effect. Twilio will communicate to our customers at least 30 days in advance of any fee changes.

* The threshold for "low volume" has not yet been defined by carriers. This article will be updated when that information is available.

AT&T Carrier Fees

AT&T began charging per-message carrier fees on long code messages on March 1; however, Twilio chose to pay these fees for our customers for 2 months. Twilio is covering AT&T's carrier fees for all our customers until May 1, 2021.

For all traffic after May 1, 2021, Twilio will begin passing on AT&T's carrier fees to our customers. AT&T has set these fees to a discounted rate of $0.002 per outbound SMS segment and $0.0035 per outbound MMS. These discounted fees give customers more time to register, before the cost of unregistered traffic increases with the rollout of AT&T's full fee table below (launch date TBD).

Fees effective for all long code messages to AT&T, starting May 1:

  • $0.002 per outbound SMS message segment to AT&T
  • $0.0035 per outbound MMS message to AT&T

Fees effective for long code messages to AT&T after transition period ends (date TBD):

A2P Use Case type

AT&T long code SMS carrier fee (per segment)

AT&T long code MMS carrier fee

Use cases within campaign type

Declared Use Case

$0.002

$0.0035

Single use case covering 2FA, authentication, customer care, group messaging, notifications, operations, etc.

Mixed / Marketing Use Case

$0.003

$0.0035

Marketing use case or combination of use cases under one campaign.

Basic / Unregistered

$0.004

$0.005

High risk provider or unregistered traffic

Special (select use cases only)

$0.000

$0.000

Charity, emergency services, public safety

Political

$0.002

$0.0035

Political use cases

For details about Campaign types, see List of Campaign Types and Use Case Types for A2P 10DLC registration.

T-Mobile Carrier Fees (including Sprint)

Twilio is covering all T-Mobile per-message carrier fees on long code messages through the month of April.

For T-Mobile, traffic will be migrated to the new A2P 10DLC routes in phases as customers complete registration. Starting May 1, 2021, the below fees will apply to migrated traffic only. Once migrated to A2P 10DLC, messages to/from T-Mobile subscribers will incur the carrier fees below.

Fees effective for registered long code messages to T-Mobile, starting May 1:

  • $0.003 per outbound/inbound SMS message segment
  • $0.001 per outbound/inbound MMS message

Note: T-Mobile acquired the Sprint network in 2020. Some devices still appear as "Sprint" in a Lookup. Messages sent to these users will have the same fees as other messages to T-Mobile.

Verizon Wireless Carrier Fees

Verizon introduced the following A2P 10DLC fees in January 2019 (for details, see here). Verizon has not announced any plans to change their fee structure since these fees were introduced.

Fees for all long code messages to Verizon Wireless, since January 2019:

  • $0.0025 per outbound SMS message segment
  • $0.005 per outbound MMS message
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