What pricing and fees are associated with the A2P 10DLC service?

Notice: New Requirements for A2P 10DLC Registrations 

Effective immediately, Twilio will deprecate the ability to register new Starter Brands due to updated registration requirements from The Campaign Registry (TCR).

Customers should no longer submit new Starter Brand registrations. The new Low Volume Standard Brand will be available September 28, 2022 and should be used if you have a Tax ID (EIN) and low traffic requirement (less than 6,000 messages per day ). Low Volume Standard Brands can be used for mixed messaging campaigns with multiple use cases, multiple numbers per campaign, higher throughput and lower filtering than current Starter Brands. Low Volume Standard Brand registration will be available for $4 USD. Campaign registration fees that used to be $50/campaign setup will be waived. (Note that Standard Brand and campaign registrations were previously available for $94 USD.) Low Volume Mixed use case campaigns have a monthly fee.

Existing Starter Brands will need to meet the new guidelines by November 3, 2022.
Additionally, Starter Brands aren’t allowed to send political traffic. To send political content, register with Campaign Verify using the Political Use Case, and then register your Standard Brand.
Existing Starter Brands that don’t meet these new guidelines are subject to removal by Twilio after November 3, 2022. For a full overview of the new Starter changes and guidance on Brand registration, please see Twilio’s blog post.

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. This system is specific to long code messaging toward the United States, and does not affect short codes or Toll-Free numbers sending to the US.

For an overview of A2P 10DLC and answers to many common questions, see What is A2P 10DLC?

Article contents:

A2P 10DLC Pricing Overview

There are two categories of fees associated with A2P 10DLC: registration fees, and per-message carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system, and are passed through by Twilio to our customers with no added cost.

Registration fees are applied when registering your US A2P Brand and your A2P Use Case.

Carrier fees are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to Twilio’s standard US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.

Please see below for a full breakdown of the fees associated with A2P 10DLC.

Registration Fees

US A2P Low Volume Standard Brand registration fee: $4 one-time registration fee (no
Secondary Vetting for A2P 10DLC)

US A2P Standard Brand registration fee: $44 one-time registration fee (includes
Secondary Vetting for A2P 10DLC)

A2P campaign use case registration fees:

Campaign use case type

Cost

Standard (see Table 1 here)

$10/month

Low-volume* mixed use case

$1.50/month

Special: Charity / 501(c)(3) Nonprofit

$3/month

Special: Emergency Services

$5/month

For details about campaign use cases, see List of campaign use case types for A2P 10DLC registration.

* Low Volume Mixed use cases support up to 2,000 SMS segments and MMS per day toward T-Mobile (see T-Mobile daily limits), and are given a lower message throughput (MPS) than other use cases, regardless of Trust Score. 

AT&T Carrier Fees

Since May 1, 2021, Twilio has been passing on AT&T's carrier fees to our customers. AT&T set these fees to a discounted rate of $0.002 per outbound SMS segment and $0.0035 per outbound MMS.

As of March 1, 2022, AT&T has increased the cost of unregistered traffic.

AT&T ultimately plans to implement a detailed fee table with fees varying by Campaign type, however the launch date for AT&T's full fee table (shown below) is still TBD.

Fees effective for all long code messages to AT&T as of March 1st, 2022:

  • $0.002 per registered outbound SMS message segment to AT&T
  • $0.0035 per registered outbound MMS message to AT&T
  • $0.004 per unregistered outbound SMS message segment to AT&T
  • $0.005 per unregistered outbound MMS message to AT&T

Fees effective for long code messages to AT&T after transition period ends (date TBD):

Campaign use case type

AT&T long code outbound SMS carrier fee (per segment)

AT&T long code outbound MMS carrier fee
Single-use, non-marketing use case (see here)

$0.002

$0.0035

Mixed or Marketing Use Case

$0.003

$0.0035

Special use cases (see here)

Varies

Varies

Basic / Unregistered

$0.004

$0.005

For details about campaign use cases, see List of campaign use case types for A2P 10DLC registration. For details on Special use cases, see here.

T-Mobile Carrier Fees (including Sprint)

As of March 1, 2022, T-Mobile has increased per-message fees for unregistered long code messaging to T-Mobile (incl. Sprint) users.

Fees effective for all long code messages to T-Mobile as of March 1, 2022:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.01 per registered outbound/inbound MMS message
  • $0.004 per unregistered outbound/inbound SMS message segment
  • $0.013 per unregistered outbound/inbound MMS message

T-Mobile acquired the Sprint network in 2020. Some devices still appear as "Sprint" in a Lookup. Messages sent to these users will have the same fees as other messages to T-Mobile.

Verizon Wireless Carrier Fees

Verizon introduced the following A2P 10DLC fees in January 2019 (for details, see here). Verizon has not announced any plans to change their fee structure since these fees were introduced.

Fees for all long code messages to Verizon Wireless, since January 2019:

  • $0.0025 per outbound SMS message segment
  • $0.005 per outbound MMS message

Where can I review charges I’ve incurred?

You can review the charges incurred on your monthly invoice, the CSV supplement to the invoice, the Billing Usage Summary page in your Twilio Console, and via the Usage API.

See Reading your Twilio Invoice for details on how to read your Twilio invoice. Your invoice will show you the aggregate usage per fee across all your subaccounts and throughout all days of the month. How to Read the Twilio Invoice CSV Supplement explains how to use the CSV supplement, which also provides a split of fees per subaccount. Review your Twilio project usage and metrics explains how to use the Usage API or view the Usage page in Console.

Based on the type of Brand(s) and Campaign(s) registered, the exact name of the fees may differ on your invoice.

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