What pricing and fees are associated with the A2P 10DLC service?

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. This system is specific to long code messaging toward the United States, and does not affect short codes or Toll-Free numbers sending to the US.

For an overview of A2P 10DLC and answers to many common questions, see What is A2P 10DLC?

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A2P 10DLC Pricing Overview

There are two categories of fees associated with A2P 10DLC: registration fees, and per-message carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system, and are passed through by Twilio to our customers with no added cost.

Registration fees are applied when registering your US A2P Brand and your A2P Use Case.

Carrier fees are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to Twilio’s standard US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.

Please see below for a full breakdown of the fees associated with A2P 10DLC.

Registration Fees

As of May 27, 2021, Twilio has published initial information about a "Starter Brand" registration option that will be available for ISV clients and Twilio customers who send fewer than 3000 messages per day to the US. Please see How do I register to use A2P 10DLC messaging? for details.

US A2P Standard Brand registration fee: $4 one-time registration fee – increasing to $44 on October 1 for Direct customers, and on August 21 for ISV end clients (Secondary Brands) – see
Secondary Vetting for A2P 10DLC for details.

US A2P Starter Brand registration fee: $0

A2P campaign use case registration fees:

Campaign use case type

Cost

Standard (see Table 1 here)

$10/month

Low-volume* mixed use case

$2/month

Special: Charity

$5/month

Special: Emergency Services

$5/month

For details about campaign use cases, see List of campaign use case types for A2P 10DLC registration.

T-Mobile also plans to require a $50 one-time campaign activation fee, however that fee is waived until further notice. No date has been announced for this fee to take effect. Twilio communicates to our customers at least 30 days in advance of any fee changes.

* The threshold for "low volume" is fewer than 500 messages per day, or approx. 15,000 messages per month.

AT&T Carrier Fees

For all traffic after May 1, 2021, Twilio will begin passing on AT&T's carrier fees to our customers. AT&T has set these fees to a discounted rate of $0.002 per outbound SMS segment and $0.0035 per outbound MMS. These discounted fees give customers more time to register, before the cost of unregistered traffic increases with the rollout of AT&T's full fee table below (launch date TBD).

Fees effective for all long code messages to AT&T, starting May 1:

  • $0.002 per outbound SMS message segment to AT&T
  • $0.0035 per outbound MMS message to AT&T

Fees effective for long code messages to AT&T after transition period ends (date TBD):

Campaign use case type

AT&T long code outbound SMS carrier fee (per segment)

AT&T long code outbound MMS carrier fee
Single-use, non-marketing use case (see here)

$0.002

$0.0035

Mixed or Marketing Use Case

$0.003

$0.0035

Special use cases (see here)

Varies

Varies

Basic / Unregistered

$0.004

$0.005

For details about campaign use cases, see List of campaign use case types for A2P 10DLC registration. For details on Special use cases, see here.

T-Mobile Carrier Fees (including Sprint)

Starting June 1, 2021, the below fees will apply to both registered and unregistered traffic toward users on T-Mobile (including Sprint).

Fees effective for all long code messages to T-Mobile, starting June 1:

  • $0.003 per outbound/inbound SMS message segment
  • $0.01 per outbound/inbound MMS message

Note: T-Mobile acquired the Sprint network in 2020. Some devices still appear as "Sprint" in a Lookup. Messages sent to these users will have the same fees as other messages to T-Mobile.

Verizon Wireless Carrier Fees

Verizon introduced the following A2P 10DLC fees in January 2019 (for details, see here). Verizon has not announced any plans to change their fee structure since these fees were introduced.

Fees for all long code messages to Verizon Wireless, since January 2019:

  • $0.0025 per outbound SMS message segment
  • $0.005 per outbound MMS message
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