As of July 22, 2021, A2P 10DLC Brand registration now includes an additional automatic vetting, referred to as secondary vetting. Twilio has added this automated process to eliminate extra registration steps, while allowing businesses to maximize throughput and daily limits. Twilio will automate the secondary vetting process for both Primary and (for ISV customers) Secondary Brands.
With this change, the one-time brand registration fee is $44. This is a pass-through fee. Twilio will cover the cost of this fee for all Primary Brands registered before October 1, 2021.
What is Secondary Vetting?
Secondary vetting is an additional brand review done by carriers that allows for higher T-Mobile daily message limits and maximizes throughput per campaign. The process ensures accuracy of information and maximizes your Trust Score, with no additional time for approval. You can find more information on A2P 10DLC message limits/throughput in the articles T-Mobile daily message limits for long code messaging with A2P 10DLC and Message throughput (MPS) and Trust Scores for A2P 10DLC in the U.S.
Is there anything I need to do besides registering my brand?
There are no extra steps required from you, as Twilio will automate the secondary vetting process on your behalf. Secondary vetting will occur automatically during brand registration.
We strongly recommend that you prioritize and complete your A2P 10DLC registration now before heightened filtering and non-compliance penalties begin.
I have already registered my A2P Brand, do I need to do anything?
Secondary vetting will be automatically applied to all existing brand registrations, so no additional steps are required.
I’m an ISV, will the $44 fee apply to all my Secondary Brands?
Yes, by default, Twilio will automate the secondary vetting process for both Primary and Secondary Brands. Twilio will cover the cost of the $44 one-time brand registration fee for Primary Brands registered before October 1, 2021, but ISVs will have to cover the cost for their Secondary Brands starting August 21, 2021.
Starter Brand registrations for smaller clients of ISVs are not affected by this change.
As an ISV, you will have the option to opt-out of this secondary vetting process for your clients (Secondary Brands) – see below.
Is Secondary Vetting required? Can I opt out?
Secondary vetting is mandatory for all direct customers and ISVs registering their Primary Brands. However, Twilio plans to offer an option for ISV customers to opt-out of secondary vetting for Secondary Brands (your clients). If you do not want automated secondary vetting for the Secondary Brands you are registering, please wait to register those brands for now. You can contact Twilio Support to notify us that you are interested in waiving automated secondary vetting for all your clients.
If I’m eligible for Starter Brand registration, will this affect me?
Secondary vetting and the one-time registration fee, does not apply to Starter Brand registration. Starter Brand registration is intended for customers who send fewer than 3,000 daily SMS segments and MMS messages over 10-digit long codes using five or fewer 10-digit long code numbers.