List of campaign use case types for A2P 10DLC registration

The tables below show campaign use case types that will be available for registration under United States A2P 10DLC.

For extensive details about A2P 10DLC, deadlines, registration requirements, and more, see What is A2P 10DLC?

For fee details, see What pricing and fees are associated with the A2P 10DLC service?

Please note: some additional "Special" campaign use cases have been announced by AT&T, but support by other participating carriers has not yet been confirmed. These campaign use cases are listed at the bottom of this article, due to the fact that they are not yet confirmed to be supported by all carriers.

Article contents:

Standard campaign use cases

The following table contains the list of standard campaign use cases that will be available within US A2P when registration launches. For details see What is A2P 10DLC?

Table 1: List of standard campaign use cases

Campaign use case (registered on your Messaging Service)

Description

2FA

Any authentication or account verification such as OTP 

Account Notifications

Notifications about the status of an account or related to being a part of an account

Customer Care

Support, account management, and other avenues of customer interaction

Delivery Notifications

Information about the status of a delivery

Fraud Alert Messaging

Messaging about potential fraudulent activity such as spending alerts

Higher Education

Message campaigns from colleges, universities, and other education institutions

Marketing

Promotional content such as sales and limited time offers

Mixed

A campaign that covers multiple use cases such as Customer Care and Delivery Notifications.  Note - mixed campaigns are likely to have lower throughput and a higher cost per message.

Polling and voting

For conducting polling and voting, such as customer surveys. Not for political use.

Public Service Announcement

PSAs to raise audience awareness about a given topic

Security Alert

Notification of a compromised system (software or hardware related) 

Special campaign use cases

There are some use cases that carriers consider "Special," with additional requirements and (in some cases) different fees.

T-Mobile plans to require a Special Business Review during registration for any the Special use cases listed below. T-Mobile's planned Special Business Review fee of $5000 is waived until further notice.

Table 2: List of Special campaign use cases with full carrier support

Special campaign use case

AT&T long code carrier fee (SMS/MMS)

T-Mobile long code carrier fee (SMS/MMS)*

Description

Charity

$0.000/$0.000

$0.003/$0.01

Messages from a registered charity such as 501c3 charities. Note - religious organizations are not included. Requires T-Mobile Special Business Review.

Emergency services

$0.000/$0.000

$0.003/$0.01

Notifications about/supporting public safety during emergency situations. Restricted to government and healthcare entities. Requires T-Mobile Special Business Review.

*T-Mobile carrier fees apply to both outbound and inbound traffic.

Additional Special use cases - proposed by AT&T, further carrier support TBD

The following Special campaign use cases have been put forth by AT&T, but has not been confirmed by other carriers. We are listing these here for completeness, but additional carrier support will be necessary in order to offer these to our customers for messaging to all participating A2P 10DLC mobile networks.

Further information will be forthcoming as soon as we have it.

Table 3: List of additional "Special" use cases proposed by AT&T

Special campaign use cases (AT&T proposed)

AT&T long code carrier fee (SMS/MMS)

Description

Agents, franchises, local branches

$0.003/$0.0035

Allows the use of 1 number per agent or franchise location, e.g. real estate agents. No marketing allowed if registered under this category.

Conversational Messaging

$0.002/$0.0035

In-app peer-to-peer (P2P) conversations using proxied or pooled numbers or personalized services for enterprise or A2P communications to protect privacy of personal numbers

Sweepstakes

$0.002/$0.0035

Sweepstakes related communications

Political

$0.002/$0.0035

Messages from a verified campaign to influence decision making. Federal campaigns only; FEC ID required for carrier verification.

Social

$0.002/$0.0035

Non-commercial communication within or between closed communities

What about state and local political messaging?

The "Political" Special campaign use case for political messaging has been designated for federal campaigns only, and requires an FEC ID. Twilio is awaiting further clarity from carriers on state and local political messaging under the new A2P 10DLC system.

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