Special Use Cases for A2P 10DLC

Special Use Cases are a classification of 10DLC message campaigns that may qualify for increased messaging throughput and/or reduced carrier fees compared to standard use cases. A subset of special use cases are sensitive or critical in nature, and require additional approval processes.

Note: As of July 2021, registering 10DLC messaging campaigns under Special use cases is not yet fully supported in 10DLC onboarding. Twilio has removed these use case options from our Console and API temporarily, to avoid registration failures. As a result, we recommend that you wait to register for 10DLC until further instruction from Twilio if your campaign(s) qualify for the special use cases below.

Certain details of special use cases are still being finalized by the carrier ecosystem. These areas will be clearly marked when possible. This article will be updated as more details become clear.

Article Contents:

List of Special Use Cases

The following represents the latest published list of Special Use Cases agreed to by AT&T and T-Mobile:

Use Case

Description

Examples

Currently Available for Registration?

Agents; franchise; local branches

Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office.

A real estate company operates offices at multiple locations with multiple real estate agents. Each real estate agent has their own number and manages their own text communication.

No

Charity

Communications from a registered charity aimed at providing help and raising money for those in need. Limited to 501(c)(3) nonprofits.

A food bank registered as a 501(c)(3) sending out appointment reminders to program beneficiaires. 

No

Conversational

Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.

A ride sharing service that offers anonymized messaging communications between drivers and passengers.

No

Emergency 

Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.

A government agency sending out critical alerts to residents during a wildfire.

No

Political

Part of an organized effort to influence decision making of a specific group.

A political organization sending text messages encouraging voters to vote for a specific candidate in a federal election.

No

Social

Communication between public figures/influencers and their communities. 

A YouTube influencer or celebrity sharing informational updates with their followers.

No

Sweepstakes

All gambling and sweepstakes messaging

A car brand notifies interested visitors at a showroom about a car giveaway.

No

Messaging Throughput for Special Use Cases

Special use cases may have different messaging throughput when compared with standard use cases. The table below summarizes throughput for special use cases, with not-yet-finalized components marked as “TBD”:

Use Case

AT&T MPS

T-Mobile Daily Caps

Agents; franchise; local branches

60

2k-200k

Depends on brand Trust Score

Charity

1

Conversational

10

Emergency 

50

Social

1000

Political

50

Unlimited

Sweepstakes

TBD

TBD

These carrier policies are new, so if this doesn’t work for you, please contact us with a detailed description of your use case.

Pricing for Special Use Cases

Special use cases may have different associated fees with 10DLC messaging than standard use cases. The below table summarizes pricing for Special Use Cases, with not-yet-finalized pricing components marked as “TBD”:

Use Case

Campaign Registration Fees*

AT&T SMS Carrier Fees (Outbound)

AT&T MMS Carrier Fees (Outbound)

T-Mobile SMS Carrier Fees (Inbound or Outbound)

T-Mobile MMS Carrier Fees (Inbound or Outbound)

Agents; franchise; local branches

$30/month*

$0.0030

TBD

$0.0030

$0.0100

Charity

$5/month*

$0.0000

$0.0000

$0.0030**

$0.0100**

Conversational

$10/month*

$0.0020

$0.0035

$0.0030

$0.0100

Emergency

$5/month*

$0.0000

$0.0000

$0.0030**

$0.0100**

Political

$10/month*

$0.0020

$0.0035

$0.0030

$0.0100

Social

$10/month*

TBD

TBD

$0.0030

$0.0100

Sweepstakes

$10/month*

TBD

TBD

$0.0030

$0.0100

* All campaign types will ultimately have a one-time $50 T-mobile campaign registration fee, however this fee is currently waived until further notice

** Eligible for up to 100% fee reduction with special business review from TMobile  

Eligibility and Approval Process

Most special use cases will either require additional vetting of your organization through an external partner, or approval for the use case on a carrier-by-carrier basis. Relatedly, certain special use cases will only be available to certain types of organizations.

The table below summarizes the eligibility and approval process for 10DLC special use cases.

Use Case

Limited to certain entity types?

Additional Vetting Required?

Additional Carrier Approval Required?

Agents; franchise; local branches

No

No

Yes

Charity

501(c)(3) Nonprofits

Yes

No

Conversational

No

No

Yes

Emergency 

No

No

Yes

Political

527 and 501(c)(4) Nonprofits

Yes (Campaign Verify)

No

Social

No

Yes

Yes

Sweepstakes

No

Yes

Yes

Additional Vetting

Additional vetting is required to gain access to certain 10DLC special use cases as requested by MNOs. For instance, 501(c)(3)s will be vetted by an external partner to gain access to the Charity special use case. Vetting will occur automatically at the time of brand registration during 10DLC onboarding, and will not require additional actions from you as a customer to trigger vetting.

Additional Carrier Approvals

Carrier-specific approval is required to register some 10DLC special use case campaigns. This will be a process facilitated by Twilio on your behalf. Stay tuned for more updates on how the additional carrier approval process will work.

General Special Use Case FAQs

When will special use cases be supported?

We expect full ecosystem support for 10DLC special use cases to begin rolling out in Q3 of 2021. Not all special use cases will go live at the same time, as the ecosystem is finalizing details around special use cases individually. We will update this article as special use cases become available and notify customers accordingly.

Should I register my campaigns as a standard use case now while special use cases aren’t yet available?

No. Twilio is guiding customers who qualify for special use cases to wait to register for 10DLC until special use cases are fully supported. We will notify current long code customers who qualify for special use cases when special use cases are supported and it is time to register.

What will the process look like for additional carrier approval, for the special use cases that require it?

Stay tuned for updates on how additional carrier approvals will work. This document will be updated as this process becomes finalized.

What if I need more than 200,000 messages per day on T-Mobile for my special use case campaign?

All messaging campaigns requiring >200,000 daily messages on the T-Mobile network will need to go through a Special Business Review (SBR) process. This process will be facilitated by Twilio. Stay tuned for updates on how the SBR process will work.

Charity Use Case FAQs

What kinds of organizations will be eligible for the Charity use case?

Only nonprofits with the 501(c)(3) status are eligible for the Charity special use case. Nonprofits with other designations (e.g. 501(c)(4), 501(c)(5), 527) are not eligible to register messaging campaigns under the Charity use case. These organizations should either use the standard 10DLC use cases, or the Political use case (501(c)(4)s and 527s sending political messages).

What are the benefits of registering a messaging campaign as Charity?

The Charity special use case is eligible for reduced/waived carrier fees associated with long code messaging for qualifying organizations. See the pricing table above for details.

How will my status as a 501(c)(3) be verified?

At the time of brand registration during 10DLC onboarding,your organization will be automatically vetted to ensure that it is in fact registered as a 501(c)(3) with the IRS. A successful vetting is dependent on accurate information being provided about your organization during brand creation. If successful, this will expose Charity as an eligible use case when registering your A2P 10DLC messaging campaign.

Are religious, healthcare, and educational organizations eligible for the Charity use case even if they are not traditionally thought of as “charities”?

Any organization registered as 501(c)(3) is eligible for the Charity use case. Organizations that are not registered as 501c3 organizations are not eligible for the Charity use case. 

Political Use Case FAQs

What kinds of organizations will be eligible for the Political use case?

527 Political organizations and 501(c)(4) nonprofits are eligible for the Political special use case. This campaign type is not available to other entity types.

What is Campaign Verify?

Campaign Verify is a non-partisan, non-profit service for US political campaigns, parties, and PACs to verify their identity. Campaign Verify has been selected as an approved external vetting partner for the Political special use case. Its purpose is to validate that the sender is verified to be an actual politician or registered political candidate. 

Who needs to use Campaign Verify?

All 527 organizations sending long code messages for federal, state, and local political campaigns will be required to obtain a Campaign Verify token and provide it during campaign use case registration. This will unlock approval for the Political use case with higher messaging throughput (50 MPS AT&T / unlimited daily messages to T-Mobile).

501(c)(4) nonprofits sending political/advocacy messages will be able to register their use case as Political and benefit from higher throughput. 501(c)(4)s do not use Campaign Verify, and will not need to provide a Campaign Verify token during registration.

How will registration for the Political special use case work?

Customers registering for the Political special use case can provide a token from Campaign Verify to register for the Political use case, unlocking higher throughput. Customers will be able to input their Campaign Verify token during 10DLC onboarding via the Twilio Console or the API when registering for the Political special use case. Specific details on registration for the Political special use case are coming soon.

Emergency Use Case FAQs

What kinds of organizations will be eligible for the Emergency use case?

All entity types are eligible to register for the Emergency use case. Each messaging campaign will need to match the carriers’ specific definition of Emergency as “Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.” Every attempt to register a campaign with the Emergency special use case will need to go through an additional approval process on a carrier-by-carrier basis.

What is the benefit of registering with the Emergency special use case?

The Emergency special use case includes increased throughput as well as reduced/waived carrier fees. See above tables for pricing and throughput for details.

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