T-Mobile Special Business Review for A2P 10DLC

T-Mobile supports a Special Business Review process for situations when a brand requires non-standard treatment. There are two types of T-Mobile Special Business Reviews:

Daily Cap Special Business Reviews

Customers who need more than 200,000 daily messages sent to T-mobile must follow the below procedure to submit T-mobile Special Business Review (SBR) requests. ISVs who have clients with this messaging volume requirement must submit the SBR on behalf of their client. Please use the template and guidance provided to submit your requests. If you have any questions please reach out to 10dlc-onboarding@twilio.com. 

  1. All fields listed in the template are mandatory. Blank rows without any detail will be treated as an incomplete submission and will not be processed. Customers will have to correct that with the right formatting and resubmit their SBR again for processing and approval.
  2. Customers must choose the values from dropdowns wherever listed. Any entries that are not part of the options provided will be treated as an incomplete SBR. Customers will have to correct that with the right formatting and resubmit their SBR again for processing and approval.
  3. Customers must submit their fully completed SBR to 10dlc-onboarding@twilio.com with the Subject “Special Business Review - <Customer Name> - <Date of Submission> by Monday 12pm PST. (If ISV is submitting for their client, please include the ISV name besides the client name).
    • Submissions must be done by Monday 12pm PST every week. These will be batched and submitted to T-mobile by Tuesday 12pm PST every week.
    • Any submissions received after Monday 12pm PST, will be batched and submitted for next week.
  4. Upon receipt of the submission, Twilio will confirm the status of the SBR submission and next steps with the customer via the ticket that the customer submitted.  The current turnaround time for review and approval by T-Mobile is 4 weeks. This SLA maybe subject to change.

Appendix - Template field values

  • Twilio Account SID
  • Brand Name - Brand Name. It should be the same as the brand name that was registered (If ISV client is the brand, it should be in this format “ ISV Name - <Brand Name>. 
  • TCR Brand ID - The six-character Brand ID generated by The Campaign Registry when you registered your Brand. Found in Twilio Console or by GET request to the Brand endpoint.
  • Daily Traffic Forecast - Forecasted daily messages sent to T-mobile. This should be your burst capacity, where that one day you send the highest volume of messages.
  • Primary Message Usecase (Required) - Select from the dropdown options in the cell
  • Secondary Message Usecase - Select from the dropdown options in the cell
  • Tertiary Message Usecase - Select from the dropdown options in the cell
  • Campaign Overview - Description of your campaign. If multiple campaigns, just update campaigns for the primary usecase.

Customers Registering Through the Externally Registered Campaigns API

If you are using the Externally Registered Campaigns API and you or your client need more than 200,000 daily messages sent to T-mobile, you must fill out the ERC SBR template follow the below procedure to submit T-mobile Special Business Review (SBR) requests. 

  1. All fields listed in the ERC SBR template are mandatory. Blank rows without any detail will be treated as an incomplete submission and will not be processed. Customers will have to correct that with the right formatting and resubmit their SBR again for processing and approval. 
  2. Customers must choose the values from dropdowns wherever listed. Any entries that are not part of the options provided will be treated as an incomplete SBR. Customers will have to correct that with the right formatting and resubmit their SBR again for processing and approval. 
  3. Customers must submit their fully completed SBR to 10dlc-onboarding@twilio.com with the Subject “Special Business Review - <Customer Name> - <Date of Submission> - ERC API” by Monday 12pm PST. (If ISV is submitting for their client, please include the ISV name besides the client name). 
    • Submissions must be done by Monday 12pm PST every week. These will be batched and submitted to T-mobile by Tuesday 12pm PST every week.
    • Any submissions received after Monday 12pm PST, will be batched and submitted for next week.
  4. Upon receipt of the submission, Twilio will confirm the status of the SBR submission and next steps with the customer via the ticket that the customer submitted. The current turnaround time for review and approval by T-Mobile is 4 weeks. This SLA maybe subject to change. 

AppendixTemplate field values

  1. Twilio Account SID
  2. Brand Name - Brand Name. It should be the same as the brand name that was registered (If ISV client is the brand, it should be in this format “ ISV Name - <Brand Name>. 
  3. TCR Brand ID - The six-character Brand ID generated by The Campaign Registry when you registered your Brand. For Externally Registered ISV customers, you will need to find this on TCR.
  4. Brand Industry Sector - Select from the dropdown options in the cell. 
  5. Brand Vertical - Select from the dropdown options in the cell. 
  6. TCR Universal EIN - This is the EIN/business registration number you entered during brand registration. Please copy the format your find on your TCR brand page as is
  7. Publicly Traded - Select from the dropdown options in the cell. 
  8. TCR Vetted Score - This is the brand score. If you performed an appeal, please include the latest score
  9. Vetted Source - If you did not perform an appeal, please select TCR. If you did go for an appeal and got a new score, please select Aegis. The source should match the score you entered in #6. 
  10. Daily Traffic Forecast - Forecasted daily messages sent to T-mobile. This should be your burst capacity, where that one day you send the highest volume of messages. 
  11. Primary Message Usecase (Required) - Select from the dropdown options in the cell
  12. Secondary Message Usecase - Select from the dropdown options in the cell
  13. Tertiary Message Usecase - Select from the dropdown options in the cell

Fee Waiver Special Business Reviews

Notice: T-Mobile's 10DLC Message Fee Relief program was expanded in February 2022. The update included the following changes:

    • All registered Charity/501(c)(3) campaigns will now receive automatic fee waivers on T-Mobile. Previously, only fundraising use cases from 501(c)(3)s were eligible for fee waivers and a Special Business Review was required.
    • K-12 Education campaigns now eligible for fee waivers with a Special Business Review. Campaign messages must either be sent directly by a K-12 educational institution, or provided as part of a free service offering for use by members of a K-12 educational institution to qualify.

Please see below for additional eligibility details and how to apply for fee waivers with a Special Business Review - Pricing

T-Mobile will waive 10DLC per-message carrier fees for approved Emergency and K-12 Education messaging campaigns. Qualifying campaigns seeking fee relief must go apply for Special Business Review (SBR) — Pricing for review by T-Mobile. All 10DLC campaigns that are approved by T-Mobile for reduced messaging fees must comply with TCPA laws, CTIA Best Practices, and T-Mobile Messaging Guidelines.

The following criteria must be met for these campaign types to qualify for waived fees: 

Campaign Type: Emergency

  • Campaign messages must be designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.
  • The content of the message must solely be informational.

Campaign Type: K-12 Education

  • For ISVs sending messages on behalf of K-12 institutions
    • Campaign messages must be provided as part of a free service offering for use by members of a K-12 educational institution.
    • Standard T-Mobile rates will apply for Campaign messages that are part of a premium paid service offering for use by members.
  • For K-12 education institutions directly sending messages with Twilio
    • All campaign messages sent directly from K-12 institutions qualify for message fee relief, as long as there are no end-user fees associated with the campaign messages.

In order to qualify for the reduced 10DLC pricing for Emergency and K-12 campaigns met with the criteria mentioned above, you must follow the below procedure to submit a T-Mobile Special Business Review (SBR) Pricing request. ISVs who have clients with this requirement must submit the SBR on behalf of their client.

Please use the template and guidance provided to submit your requests. If you have any questions regarding the SBR submission process please reach out to 10dlc-onboarding@twilio.com

Special Business Review Pricing Template

  1. All fields listed in the template are mandatory. Blank rows without any detail will be treated as an incomplete submission and will not be processed. Customers will have to correct that with the right formatting and resubmit their SBR again for processing and approval.

  2. Customers must submit their fully completed SBR to 10dlc-onboarding@twilio.com with the Subject “Special Business Review - <Customer Name> - <Date of Submission> - <Campaign Type (Emergency/K-12)> ” by Monday 12pm PST. (If ISV is submitting for their client, please include the ISV name besides the client name). 
    • Submissions must be done by Monday 12pm PST every week. These will be batched and submitted to T-mobile by Tuesday 12pm PST every week.
    • Any submissions received after Monday 12pm PST, will be batched and submitted for next week.
  3. Upon receipt of the submission, Twilio will confirm the status of the SBR submission and next steps with the customer via the ticket that the customer submitted. The current turnaround time for review and approval by T-mobile is 5 business days. This SLA is subject to change. 
  4. You will be notified via email with the results of T-Mobile’s review of your pricing relief request once completed. If approved, a credit will be applied to your account following each billing period equal to the total amount of T-Mobile per-message carrier fees for your campaign.

Appendix - Template field values

  1. Brand Name (Brand Associated with campaign requesting fee reduction) - Must be exact match on the name you used for brand registration
  2. Date Submitted - Date of the SBR submission
  3. Twilio Account SID - Your Twilio Account SID (found in the Twilio Console; 34 characters beginning with AC)
  4. TCR Brand ID - The six-character Brand ID generated by The Campaign Registry when you registered your Brand. Found in Twilio Console, by GET request to the Brand endpoint, or (for Externally Registered Campaigns API customers) on TCR.
  5. Brand POC name and contact info - Your POC name, email and phone number
  6. EIN - This is the EIN/business registration number you entered during brand registration. 
  7. Campaign ID - This is the campaign ID you get upon campaign registration. Please note that this campaign has to be specific to the pricing reduction request. 
  8. Campaign Type and Vertical - Must be exact match on the type and vertical you entered for campaign registration
  9. Campaign Overview - Description of your campaign. If multiple campaigns, just update campaigns for the primary usecase.
  10. Campaign Traffic Separation (Yes/No) - Your campaign for pricing reduction must not include other traffic, the campaign should solely reflect traffic pertaining to the K-12/Emergency campaign reflected in the criteria above.
    If you respond No, the SBR request will be invalid 
  11. Messaging Example - Provide 2 sample messages that you entered during campaign registration
  12. Current Traffic Volumes - Your daily peak message volume to T-mobile
  13. Forecasted Traffic Volumes - Your estimated/forecasted daily peak message volume to T-mobile
  14. Reason for Requesting Special Pricing Treatment - Provide description on who the brand is and why you need special pricing 
  15. Requested Start Date - Date of SBR submission
  16. Requested End Date - Enter Date when you want your campaign/pricing to end. If it is an ongoing campaign, enter ‘Indefinite’
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