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Do Reverse ETL Profiles Identify Calls Count Toward Segment MTUs?

Question

Does sending traits to the Segment Profiles destination via Reverse ETL and mapping them as Identify calls count toward MTU usage or only toward Reverse ETL processed records?

 

Product

Segment

 

Environment

Segment Console

 

Answer

Sending traits to the Segment Profiles destination via Reverse ETL does not count toward MTU or API call usage. Only the number of Reverse ETL records processed is counted. If data is routed through the Segment Connections destination instead, it would contribute to MTU counts.

 

Additional Information

Users or accounts created and updated by the Segment Profiles destination are exempt from API call and MTU costs.

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