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Does Reverse ETL Create Custom Traits in Segment Unify Profiles?

Question

When using Reverse ETL to pull data from a data warehouse and send it to the Segment Profiles destination, are the resulting traits stored as custom traits instead of SQL traits?

Product

Segment

Environment

Segment Console

Answer

Yes, when data is pulled from a data warehouse using Reverse ETL and sent to the Segment Profiles destination, the traits are stored as custom traits on user profiles.

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