Question
Will Consent Management be retroactively applied to audiences that existed previously?
Product
Twilio Segment
Environment
Segment Console
Answer
No, Consent Management is not retroactively applied to your existing audiences. When you enable a Consent Management Platform (CMP), audiences created prior to enablement will only enforce consent for new profiles.
To enforce consent for profiles that existed before your CMP was enabled, you must perform a full resync of your existing audiences.