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Resolving Segment External Audience Creation Failures in Marketo

Issue

Attempts to create an external audience in Segment for Marketo fail, and the audience is not generated. The Marketo destination may display as "incomplete" in the Segment Console, and repeated creation attempts do not succeed.

 

Product

Segment

 

Environment

Segment Console

 

Cause

Marketo requires static list names to be globally unique. If a static list with the same name already exists in Marketo, the creation request from Segment will be rejected, preventing the external audience from being created.

 

Resolution

Rename or delete the existing static list in Marketo to free up the desired name, or update the audience name in Segment to ensure it is unique. After resolving the naming conflict, retry the audience creation process.

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