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Resolving Amazon Ads DSP Audience Creation Partner API Errors

Issue

Connecting an Amazon Ads DSP and AMC destination to a Segment audience may result in the error: "Failed to create the external audience: The Partner API has encountered an internal server error. Please try again later." This can occur when the audience name does not meet certain requirements.

 

Product

Segment

 

Environment

Segment Console

 

Cause

The Partner API may require audience names to be longer than 10 characters for successful integration.

 

Resolution

Ensure the Segment audience name is more than 10 characters. If necessary, create a new audience with a longer name and attempt the connection again.

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