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How Do I Fix Google Ads Missing conversions[0].gclid Field Errors?

Question

I am seeing errors that "The required field was not present., at conversions[0].gclid", how can I prevent this problem?

 

Product

Segment

 

Answer

Events going to Google for this integration require a GCLID field, an email, or a phone_number. If one of those identifiers isn't being sent properly, then you may see the The required field was not present., at conversions[0].gclid error. To fix this, double check that at least one of those fields is being passed to Google on each payload.

 

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