Question

Will enabling hyphens (-) and apostrophes (') in the name field affect identity resolution or profile merging in Segment Unify?

Product

Segment

Environment

Segment Console

Answer

Adding hyphens and apostrophes in name fields does not affect identity resolution or profile merging in Segment unify unless name fields are used as identifiers. Identity resolution is based on exact matches of configured identifiers such as user_id or email. If name fields are used as identifiers, differences in special characters will result in separate profiles and potential fragmentation. It is recommended to use stable, unique identifiers such as user_id or email for identity resolution.