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Can the Meta Ads Insights ID Join to Segment Identifies Tables?

Question

Can the “id” property in the Insights collection for the Meta Ads (Facebook Ads) source be used to match or join to an existing user in the identifies table in Segment?

 

Product

Segment Cloud Sources

 

Environment

Segment Console

 

Answer

No, the “id” property in the Insights collection for the Meta Ads source is a Segment internal identifier. It is not related to Meta (Facebook) user, ad, or campaign IDs and cannot be used to match or join to user records in your identifies tables.

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