Issue

When connecting the Amazon Conversion API in Segment, users may encounter the error message: "Credentials are invalid: Advertising ID must be numeric." This occurs when a non-numeric value is entered for the required CFID field.

Product

Segment

Environment

Segment Console

Cause

The Amazon Conversion API integration requires the DSP CFID to be numeric. Entering a value with letters or non-numeric characters will result in a credentials error. It often happens as the result of adding a different type of Amazon ID.

Resolution

To resolve this issue, obtain the correct numeric DSP CFID from your Amazon DSP Advertiser account (also known as 'Advertiser account ID'):

1. Log in to your Amazon DSP Advertiser account.
2. Navigate to 'Administration' in the left panel.
3. Select 'Account access & settings.'
4. Click on 'Manager Accounts.'
5. Locate the 'Advertiser account ID' at the top left. Use this numeric ID as the CFID in Segment.

Additional Information 

If you are unable to locate the DSP CFID, contact Amazon support for assistance. The required ID should be a numeric string, similar to '586204234351623588'.