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Resolving Missing CAPI Conversion Events in Microsoft Advertising Dashboard

Issue

Events sent from Segment to Bing CAPI return a 200 OK response but do not appear as conversions in the Bing dashboard. Mapping and triggers are configured, and no errors are present in logs.

 

Product

Segment

 

Environment

Segment Console

 

Cause

Bing CAPI may require event names or mapping to match Bing’s expected values for conversion tracking. If these requirements are not met, conversions may not be registered.

 

Resolution

  • Review Bing CAPI documentation to confirm all required fields are present in the event payload.
  • Ensure event names and mapping in Segment align with Bing’s conversion tracking requirements.
  • Compare payloads of events that register as conversions with those that do not to identify differences.
  • If conversions are still not registering, consult Bing documentation or support for additional requirements.

 

Additional Information 

A 200 OK response indicates successful delivery but does not guarantee conversion registration. Differences in payload structure or missing fields may prevent conversions from appearing in Bing.

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