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Are Consent Preference Traits Included in the profile_traits BigQuery Table Sync?

Question

Will consent preferences stored as profile traits be included in the profile_traits table when syncing Segment Profiles to BigQuery?

 

Product

Segment

 

Environment

 Segment Console

 

Answer

Segment stores consent preferences as traits on the Profile. These consent traits function like any other profile trait they are updated, stored, and materialized in the same way as other traits. As a result, consent preferences should appear in the materialized profile views (such as the profile_traits table in your warehouse destination) alongside other profile attributes.

 

Additional Information 

Storing consent preferences on a Unify Profile is in public beta and some functionality may change before general availability. 

For more details, refer to Segment’s consent management documentation.

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