Why Does an Audience Display "Identifier Strategy Could Not Be Saved" When Updating Settings? – Twilio Support

Question

In Segment, why does a linked audience show “Identifier Strategy could not be saved” when trying to save the identifier strategy in Engage?

Twilio Segment

Segment Console

This can happen when the user does not have sufficient permissions to update the audience settings.

To save an identifier strategy for a linked audience, the user Unify and Engage Admin permissions.

Ask a workspace owner to update the user’s permissions, then sign out and back in before trying to save the identifier strategy again.