Objective
This article explains how to send TikTok standard events using Segment when a prebuilt mapping is not readily available in the Segment Console.
Product
Twilio Segment
Environment
Segment Console
Procedure
If a prebuilt mapping is unavailable, you can use the Report Web Event action to transmit standard events. For example, to send a CompleteRegistration event, follow these steps:
- Log in to your Segment Console and navigate to your TikTok Conversions destination.
- Create a new mapping for the Report Web Event action.
- Configure your Event Trigger criteria to match the specific event you want to capture (such as completed user registrations).
-
In the Event Name field, manually input the exact literal string of the TikTok standard event (for example,
"CompleteRegistration"). - Click Save to enable and apply the new mapping.
Additional Information
- TikTok only supports specific standard event names. Ensure your event names match TikTok’s formatting requirements exactly to avoid downstream data processing or attribution issues.
- For the complete list of accepted event names, refer to the official TikTok Conversions API documentation.