Question

How can you send data from Segment to the X (Twitter) Conversions API when there is no native destination available in the catalog?

Product

Twilio Segment

Environment

Segment Console

Answer

Since there is currently no pre-built, native destination for the X (Twitter) Conversions API within the Segment catalog, you must utilize a custom integration method.

You can successfully route your data by using a Custom Destination Function. Create a Destination Function within your Segment workspace to act as your destination. This approach offers maximum flexibility, allowing you to write custom JavaScript to handle the specific authentication mechanics required by X and map your data payloads directly to the schema expected by the X Conversions API.

Additional Information

• For detailed instructions on how to write, test, and deploy custom JavaScript for your workspace, refer to the official Segment Documentation: Destination Functions.
• Be sure to consult the official X Conversion API documentation to verify the necessary payload schemas and authorization token requirements before building your function.