Issue
When attempting to add the Google Ads Remarketing Lists destination in a Segment Audience, you may encounter the error: "Forbidden. The caller does not have permission". This prevents the audience sync.
Product
Twilio Segment
Environment
Segment Console
Cause
This error occurs when the Google Ads account linked to the integration has been deleted or the authentication token is no longer valid, resulting in an
invalid_grant error.
Resolution
To resolve this issue, follow these steps:
- Verify that the Google Ads account connected to the integration is active.
- Reauthorize the Google Ads integration in Segment to generate a new, valid refresh token.
- Retry adding the destination after reauthorization.