Question

Can I add a specific group of users directly into an existing Audience in Segment Engage by uploading a CSV file?

Product

Twilio Segment

Environment

Segment Console

Answer

No, there is no native feature to add users directly to an Audience via CSV upload if they do not already share a unifying trait or identifier.

However, you can accomplish this workflow by uploading a CSV file to assign a custom trait to the specific group of users, and then using that trait to define your Audience criteria. Use the following steps to complete this process:

1. Prepare a CSV file containing your user identifiers (such as user_id or email) and a new custom trait column (for example, audience_group set to true).

2. Use the Unify CSV Upload tool to upload your file and map the new custom trait to the correct users.

3. Open your existing Audience definition in Segment Engage and update the rules to include users matching your newly created custom trait.