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Identifying Profiles To Bulk Delete Without Audience Builder

Objective

Discover how to identify users for bulk deletion in your Segment workspace when you no longer have access to the Audience Builder feature, using a specific trait or other criteria.

 

Product

Twilio Segment

 

Environment

Segment Console

 

User Account Permission/Role(s) Required 

Workspace Admin

 

Procedure 

Utilize Programmatic Self-Service Alternatives

For continuous data hygiene or future cleanups, you can manage user profiles programmatically without relying on audience building features to identify those users:

  • Profile Sync & Data Warehouses: If you use Profile Sync, or a connected downstream data warehouse, you can query and identify user records directly within your connected data warehouse to programmatically orchestrate deletions.

  • Computed Traits: Create computed traits to flag specific user behaviors or statuses before executing deletion routines.

  • Public API: Use the Segment Public API to programmatically submit batch user deletion or suppression requests.

 

Additional Information 

 

 

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