Question
Why can’t I add Google Ads Remarketing Lists as a destination when creating a SQL Trait in Segment Unify?
Product
Twilio Segment
Environment
Segment Console
Answer
Google Ads Remarketing Lists is not available as a destination for SQL Traits in Segment Unify because it is a list destination, not an event destination. Computed traits (including SQL Traits) can only be sent to destinations that support event data. List destinations, such as Google Ads Remarketing Lists, require data from Audiences, not directly from computed traits.
To send data to Google Ads, you need to:
- Create an Audience in Segment based on SQL trait.
- Connect this Audience to the Google Ads Remarketing Lists destination. Segment will then sync the user list to Google Ads.
Additional Information
- Computed traits are supported only for event destinations.
- List destinations require an Audience as the data source.
- For more details, see Connecting your computed trait to a destination and Using Engage data with event destinations.