Question

What could cause Linked audience compute times to run long in Segment Engage? Audience runs are taking much longer than expected to complete.

Product

Twilio Segment

Environment

Segment Console

Answer

Linked audience compute times in Segment Engage can run long if the destination is rate limited, especially when multiple audiences are syncing at the same time. For rate limited destinations, the limit is shared across all audiences linked to the same destination, so high-volume runs or simultaneous syncs can saturate the available bandwidth and cause delays. To improve performance, avoid triggering multiple audience runs at the same time. If you need to increase the rate limit of downstream destinations, please contact support.

Additional Information 

If you need to adjust the rate limit, ensure that the new value does not exceed the capacity of your destination system to prevent delivery failures or retries.