Question

It's been a couple of hours, why does my audience seem to be stuck in "Preparing"?

Product

Twilio Segment

Environment

Segment Console

Answer

Since a number of factors (like system load, backfills, or user bases) determine the complexity of an audience, some compute times take longer than others.

As a result, Segment recommends waiting at least 24 hours for an audience to finish computing before you resume working with the audience. Editing an audience before the initial backfill is complete can create technical errors. Please note that editing many audiences at one time may also increase computation time as concurrency limits will also be a consideration.

Often an audience that appears to be stuck needs more time to resolve.  Contact support if your audience does not show a "Live" status after the recommended computation period.