Question
What is the computation frequency of traits and audiences?
Product
Twilio Segment
Environment
Segment Console
Answer
The actual update frequency depends on how the trait or audience is configured in Segment:
Real-time computations
Most event-based audiences and traits (e.g., ‘Performed Read Premium Article at least 3 times in 7 days’) are evaluated continuously. Once the triggering event occurs, Segment processes the change and syncs the update to connected destinations in near real time.
Batch computations
If you are using SQL traits or time-window-based computations that require batching, updates are processed on a scheduled cadence (typically hourly or daily, depending on your workspace configuration). By default, this cadence is every 8 hours rather than in real time.