Question

How do conditions and condition groups work in Linked Audience Builder?

Product

Twilio Segment

Environment

Segment Console

Answer

At its core, Linked Audiences use conditions and condition groups to define profile sets. Segment evaluates each condition group independently and then combines the results using the AND or OR operator selected between them.

Key Definitions

• Condition: A single filter based on profile traits, events, entities, or audience membership.

• Condition Group: A set of one or more conditions. By nesting conditions within groups, you can intermix operators (AND/OR) to build complex targeting logic.

Activation Types & Behavior

How condition groups behave depends on your Activation Type:

• Profile-based activation: Standard behavior; you can freely choose AND/OR operators between conditions and between groups.

• Entity-based activation: The target entity must be included in the group, so the AND operator is enforced between the target entity condition and other conditions in that group.

Advanced Logic Features

• Intersection Logic (Sibling Entities): This allows you to branch logic across multiple sibling entities for precise targeting. For example, finding accounts that have both an active order and a registered credit card.

• Entity Property Condition Group: These work like standard groups but filter specifically on entity properties. This is used to define multiple conditions against a single related entity (e.g., "Order total > $100 AND Order status = Completed").

Additional Information 

For further reading on Linked Audience conditions, please visit our documentation here.