Question

When should I use the FullStory Cloud Mode (Actions) destination?
 

Product

Twilio Segment

Environment

Segment Console

Answer

Use the FullStory Cloud Mode (Actions) destination when you want to enrich FullStory's autocaptured data with additional user properties or custom events coming from your server-side sources or Cloud Apps.

This destination works alongside the FullStory Device Mode (Actions) destination - which handles the autocaptured web data. Cloud-mode is useful when you need to send data that isn't captured on the client side, such as subscription updates, backend events, or marketing campaign traits, so you can use them in analysis, funnels, or segmentation within FullStory.

Additional Information 

You can find more details here.