Question

Why are some of my custom fields not being updated in ActiveCampaign?

Product

Twilio Segment

Environment

Segment Console

Answer

To send custom fields to ActiveCampaign, you must first create each custom field directly in ActiveCampaign. Once the fields exist, you can send an identify call with traits that match the custom field names, and ActiveCampaign will update those fields on the contact.

Note: If a custom field has the same name as a reserved trait, ActiveCampaign will not update that field.

Additional Information 

For more information on this destination, see the documentation here.