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How Do I Track Conversions With the LinkedIn Insight Tag Destination?

Question

How can I set up conversion tracking when using the LinkedIn Insight Tag destination in Twilio Segment? Do I need to configure anything in Segment for conversions to work?
 

Product

Twilio Segment
 

Environment

Segment Console

 

Answer

The LinkedIn Insight Tag destination in Segment simply loads LinkedIn’s scripts on your website so you can use their methods without adding the script manually. Segment does not manage or configure conversion tracking for you. All conversion tracking must be set up directly inside your LinkedIn Ads workspace, exactly as you would if the LinkedIn Insight Tag were installed manually without Segment.
 

Additional Information

Learn more about the Segment LinkedIn Insight Tag destination in the destination documentation.

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