Question

Why does a third-party scanner or verification tool report that my Bing Ads script or pixel is “unverified” or “not detected” when using Twilio Segment?
 

Product

Twilio Segment

Environment

Segment Console
 

Answer

Many third-party checkers rely on detecting a specific HTML element in the page source. Because Twilio Segment loads the Bing Ads library asynchronously through Analytics.js, these tools often fail to detect the script even though it is working correctly. To confirm that the Bing Ads script is actually loading, open your browser’s developer tools and check the Network tab during page load. If you do not see the script, ensure that any ad blocker or privacy extension is disabled, as these can prevent the pixel from loading.
 

Additional Information

Learn more about the Segment Bing Ads destination in the destination documentation.