Question

What data can I send using the Salesforce Marketing Cloud (Actions) destination?

Product

Twilio Segment

Environment

Segment Console

Answer

You can send the following types of data from Segment to Salesforce Marketing Cloud:

Event and Profile Data (Data Extensions)

Send Identify and Track events into Salesforce Marketing Cloud Data Extensions. Each event or user becomes a row, and traits/properties become columns.

• With V1 actions, the Data Extension must already exist in Salesforce Marketing Cloud.
• With V2 actions, you can create or modify Data Extensions directly from Segment.

API Events

Send Track events as API Events to trigger Salesforce Marketing Cloud Journey Builder flows (for example, sending an email or push notification immediately).

Engage Audiences & Computed Traits

Sync Engage audience membership and computed traits into the contact Data Extension:

• Audience membership is stored as a boolean (true/false).
• Computed traits sync as attributes matching their data types.

Additional Information 

You can find more details here.