How does Unify Identity Resolution affects MTU counts – Twilio Support

Question

How does profile creation or merges in Unify affect the monthly tracked users in the workspace?

Product

Twilio Segment

Environment

Segment Console

Answer

Unify and MTU counts are unrelated. The identifiers and rules configured in Unify, are not considered in MTUs, so identity resolution settings and profile IDs have no impact on MTU counts.

Segment determines the Monthly Tracked Users (MTUs) count by the number of unique user IDs and anonymous IDs processed, regardless of how you manage these profiles in Unify and Engage. This count is taken as events are sent to Segment, before they reach Unify and Engage. Therefore, the creation of new profiles or the merging of profiles in Unify doesn’t affect the MTU count. The MTU count only increases when you send new unique user or anonymous IDs to Segment.