Question
What are some events B2B SaaS companies use?
Product
Twilio Segment
Answer
Most B2B SaaS companies have a few common, core lifecycle events for users and accounts. We understand these will vary depending on your needs, but the following events should give you a good starting point:
- Account Created
- Account Deleted
- Signed Up
- Signed In
- Signed Out
- Invite Sent
- Account Added User
- Account Removed User
- Trial Started
- Trial Ended
Additional Information
More resources on implementing these can be found below: