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Missing newly created audience in Facebook Custom Audiences Destination

Issue

An audience that was created in Engage has not yet come up in the Facebook Custom Audiences Destination.

 

Product

Twilio Segment

 

Environment

Segment Console

 

Cause

A newly created audience can take about 10 minutes to show up in your Facebook Custom Audiences Destination, and even longer if it's an unusually large one.

 

Resolution

Wait at least 10 minutes, then check again. You can check by going to Business Manager > All tools > Assets > Audiences within Facebook Ads.

 

Additional Information 

For additional details, please check out our documentation below:

 

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