Overview
Twilio registration for A2P 10DLC is now available for all customers. Please be aware as you register that there are still limitations as Twilio rolls out A2P 10DLC. These limitations are being removed over time, and this article is being updated accordingly as the situation changes.
There are also some limitations that uniquely affect either Direct-type customers or ISV-type customers. Those are listed separately below. Read on for details.
What You Need To Know
Subaccount limitations 🔗
It is not currently possible to create a Primary Business Profile on a subaccount. However, if you are a Direct customer and you complete registration of your Primary Business Profile and A2P Brand on your Twilio parent account, you can share it to your subaccounts.
- Go to the Brands section in Console under Messaging -> Regulatory Compliance -> Brands
- Click the Share brand button next to the brand you wish to share with your subaccounts
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Select a brand sharing option. You can choose to share your A2P brand with
- All current subaccounts
- Specific subaccounts
- Specific main accounts
- Click Submit support ticket
You can reach out to Support if you don't want this parent-to-subaccount profile sharing to take place. See Limitations with sharing A2P Brand registration across multiple Twilio Account SIDs below.
Limitations with sharing A2P Brand registration across multiple Twilio Account SIDs 🔗
Sharing from a primary Twilio Account SID to another primary account's subaccounts
If your business has multiple use cases spread out across multiple primary Twilio Account SIDs ("projects"), you can now request Twilio share your A2P Brand registration to another primary Twilio account. However, if the second primary Twilio account has subaccounts, you will not be able to share the (already-shared) Brand from that parent Account SID to those subaccounts.
This is an uncommon scenario, but if this applies to you, Twilio is working toward a solution, however there is no ETA. As of now, you can solve this by registering your A2P Brand again on any additional Primary Accounts that have subaccounts, and then share the Brand to those subaccounts.
*Note: Brand Sharing is primarily only available to customers registered as 'Direct' Brands; ISV Brands largely do not have access to this feature. If you are an ISV, you have an Account Executive (AE) or Technical Account Manager (TAM), and you believe you have a valid use case for Brand Sharing then please reach out to your AE or TAM for further assistance. ISVs without an AE or TAM who have a need for a Brand to be in multiple accounts will need to register that Brand separately in each account / subaccount.
Limitations specific to Direct-type customers 🔗
While ISVs can register their own Primary Brand as well as their customer's Secondary Brands, Twilio customers who register with a 'Direct' business profile can only register their own Brand.
Please contact Twilio Support if you are registered with a 'Direct' business profile but need to create multiple Brand registrations.
Limitations specific to ISV-type customers 🔗
No phone number registration status for externally-registered Campaigns.
Twilio does not currently have the ability to retrieve number registration status for externally-registered Campaigns. If you are an ISV who registers Campaigns directly with TCR and associate those with Twilio numbers, we cannot currently confirm which of your Twilio numbers have been fully migrated to your A2P registration.
Limitations for International (Non-US / Canada) entities 🔗
It is possible to register a Standard Brand for A2P 10DLC as long as the entity that is being registered has a Tax ID issued by their government. For entities that do not have a Tax ID, if they are based in the United States or Canada they can register as a Sole Proprietor Brand; however, entities outside of the United States and Canada cannot register as a Sole Proprietor Brand.
Unfortunately, at this time there is not an A2P 10DLC registration path available to entities of this type. We recommend considering using a Verified Toll-Free Number in order to send traffic to the United States.
Other considerations 🔗
Short code numbers or Toll-Free numbers in your Messaging Service will not be affected by A2P 10DLC registration.