With the announcement of upcoming changes in the US carrier ecosystem for A2P messaging over 10-digit long code, businesses sending messages to the US using long code numbers must register their Brands and Campaigns (beginning March 1, and before June 1) to ensure optimal delivery to AT&T. Individual developers, hobbyists, and small businesses do not need to register at this time.
Extensive details on deadlines, fees, and frequently asked questions are provided in What is A2P 10DLC?
The onboarding process will be slightly different, depending on whether your business is a “direct brand” business or an Independent Software Vendor (ISV). Read on to determine which one applies to you.
Is your business a direct brand, or an ISV?
Your company sends messages for your own products and services. For example, you are Shoe Company A and you send messages related to your products, order updates, etc.
If this describes your business, you will follow our onboarding process for direct brand (to be published with the launch on March 1).
In short, the steps to get set up and using A2P 10DLC as a direct brand are:
Starting March 1, 2021 you will be able to:
- Create a Business Profile on Twilio’s Trust Hub in Console
- Register an A2P Messaging Profile in Twilio Console
- Register your Brand(s) corresponding to your Business Profile
- Register your messaging Campaign(s)
- Associate each of your Campaigns with a Messaging Service
- Send messages and enjoy the benefits of 10DLC A2P to AT&T
Please see here for our complete Direct Brand onboarding guide: Direct Brand U.S. A2P 10DLC Onboarding Guide
Independent Software Vendor (ISV)
Your company provides messaging services to other businesses, who have their own brands. For example, a company that provides communication services to hair salons or hotels is an ISV.
Registration will also open to you on March 1. Twilio is also working to provide APIs for registration in early March (to make it easier to onboard multiple clients) and will share details when they are available.
Please see here for our complete ISV onboarding guide: ISV U.S. A2P 10DLC Onboarding Guide
I’m using SMS for a small business or a personal project. What should I do?
If you are a small business or a hobby project, you don't need to register at this time. Twilio will communicate to you and update this FAQ if this situation changes.
What information do I need in order to register?
Each business will need the following information in order to register. This means you will need to collect this info for your own company if you are a direct brand. If you are an ISV (see above), you will need to collect this information for yourself as well as each of your clients.
Points of Contact
Two authorized representatives with the following info: