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A2P 10DLC Campaign Vetting FAQ

This FAQ relates to the latest changes to US A2P 10DLC Campaign registration. Since January 26, 2023, all new Twilio US A2P 10DLC Campaign registrations (Standard, Low volume standard, and Sole Proprietor) are subject to a manual vetting process and be charged a $15 campaign verification fee at the time of external vetting. If a campaign is denied by external vetting, additional charges may occur with re-submission.

Why does Campaign registration require vetting and is this a Twilio-specific requirement?

This is an industry-wide requirement intended to reduce spam, fraud, and unwanted messaging, and protect SMS as a trusted communications channel in the U.S. Every messaging provider who services A2P Campaigns is required to conduct this vetting.

How do the Campaign Vetting fees fit in with existing registration fees?

The below table details the existing registration fees and new registration fees:

 

 

Sole Prop (upcoming)

Low Volume Standard

Standard

Existing Fee

Brand registration fee (one time)

$4 

$4

$4

Secondary vetting fee (one time)

-

-

$40

Monthly campaign fee (monthly recurring)

$2

$1.5-$10 (depending on the use case type)

$1.5-$10 (depending on the use case type)

New fee

Campaign verification fee (one time)

$15

$15

$15

 

How does this affect Campaign Registration?

A newly submitted Campaign will be put in a “In Progress” state until it has been vetted approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved. 

What will determine whether a Campaign passes or fails this vetting?

To help ensure your Campaigns are approved in this vetting process, please follow these best practices in A2P Campaign Approval Best Practices.

How long does Campaign Vetting take?

All Campaign approvals are subject to a vetting process. A2P 10DLC registration can take 1-7 business days for standard use cases. Please account for this approval time when planning your registration.

Will I get my $15 back if my Campaign fails vetting?

No, the $15 Campaign vetting fee is non-refundable. Twilio is working on an expedited pre-screening process to catch issues prior to the Campaign being sent for external vetting. We will share more news on this once we have an update.

Are existing Campaigns affected by this change?

All Campaigns created after January 26th, 2023 require this Campaign Vetting process. If this changes for prior Campaigns, we will communicate any new vetting requirements.

Does the vetting process and $15 fee also extend to “post-approval” Campaigns like Agents/Franchise and Proxy? If yes, does it occur before the carrier approval, after the carrier approval, or instead of the carrier approval?

Yes it applies to post-approval Campaigns. It happens after carrier approval.

What can I do if my campaigns are rejected?

For more information on Campaign registration best practices and what you can do if your Campaign is rejected see Why Was My A2P 10DLC Campaign Registration Rejected?

Are there exceptions to these changes? 

Toll-Free messaging remains an attractive alternative to A2P 10DLC. Toll-Free messaging does require a verification process, but does not rely on Brand and Campaign registration.

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