This FAQ relates to the upcoming changes to US A2P 10DLC Campaign registration starting January 26, 2023.

What is changing?

Starting January 26, 2023, all new Twilio US A2P 10DLC Campaign registrations (Standard, Low volume standard, and the soon to be released Sole Proprietor 2.0) will be subject to a manual vetting process and be charged a $15 campaign verification fee at the time of external vetting. If a campaign is denied by external vetting, additional charges may occur with re-submission.

Why is this change happening and is this a Twilio-specific requirement?

This is an industry-wide change to improve the Campaign Vetting process with the goal of reducing spam, fraud, and unwanted messaging, and protect SMS as a trusted communications channel in the U.S. Every messaging provider who services A2P Campaigns is required to conduct this vetting.

How do the new fees fit in with existing registration fees?

The below table details the existing registration fees and new registration fees:

 

	Sole Prop (upcoming)	Low Volume Standard	Standard
Existing Fee
Brand registration fee (one time)	$4	$4	$4
Secondary vetting fee (one time)	-	-	$40
Monthly campaign fee (monthly recurring)	$2	$1.5-$10 (depending on the use case type)	$1.5-$10 (depending on the use case type)
New fee
Campaign verification fee (one time)	$15	$15	$15

 

How will this affect Campaign Vetting?

With this new vetting process, a newly submitted Campaign will be put in a “In Progress” state until it has been vetted approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved. 

What will determine whether a Campaign passes or fails this vetting?

To help ensure your Campaigns are approved in this vetting process, please follow these best practices in A2P Campaign Approval Best Practices.

How long does Campaign Vetting take?

All Campaign approvals are subject to a manual vetting process. We are currently experiencing several week delays vetting A2P 10DLC Campaigns. We are working with our 3rd Party provider to improve the vetting times. We continue to escalate these issues and are working to reduce delays wherever possible. 

Will I get my $15 back if my Campaign fails vetting?

No, the $15 Campaign vetting fee is non-refundable. Twilio is working on an expedited pre-screening process to catch issues prior to the Campaign being sent for external vetting. We will share more news on this once we have an update.

Are existing Campaigns affected by this change?

At this time, only new Campaigns are affected by this change. If this changes for existing Campaigns, we will communicate any new vetting requirements.

Are monthly recurring fees affected by this change?

No, recurring fees remain the same and are based on the campaign use case. Please see here for more details on all A2P 10DLC fees: https://support.twilio.com/hc/en-us/articles/1260803965530-What-pricing-and-fees-are-associated-with-the-A2P-10DLC-service-

Does this new vetting process and $15 fee also extend to “post-approval” Campaigns like Agents/Franchise and Proxy? If yes, does it occur before the carrier approval, after the carrier approval, or instead of the carrier approval?

Yes it applies to post-approval Campaigns. It happens after carrier approval.

What can I do if my campaigns are rejected?

Twilio’s support team will reach out to you directly to help you fix your registration or re-submit a new registration, which will result in additional charges.

Are there exceptions to these changes? 

Toll-Free messaging remains an attractive alternative to A2P 10DLC. Toll-Free messaging does require a verification process, but does not rely on Brand and Campaign registration.