Objective
This article shows you how to build a Carousel content template, which sends a swipeable set of cards so recipients can browse several products, offers, or options in one message.
Product
Content Template Builder
Environment
Twilio Console
User Account Permission/Role(s) Required
Your user needs the content templates create permission for the account.
Procedure
- In the Twilio Console, select Communications in the left sidebar.
- Select Messaging, then Templates.
- Select Create new template.
- Enter a Template name and select a Template language.
- Under Content type, select Carousel, then select Continue.
- In the Carousel section, enter the introductory message in Body.
- In the Card 1 section, fill in:
- Media URL, the image address for the card.
- Card Title
- Card Body
- Still within Card 1, open the button's Type of action and choose Quick Reply, Phone Number, or Visit Website, then enter the label in Button text and any field the action requires.
- Select Card 2 to open the next card and repeat steps 7 and 8.
- To add more cards, select the add-card control; to add another button to a card, select Add button inside that card.
- Select Save.
Additional Information
- A carousel can hold up to 10 cards, and each card can hold up to 10 buttons.
- The carousel Body allows up to 1024 characters, Card Title up to 160, Card Body up to 1024, and Media URL up to 1600.
- Every card in a carousel needs the same number of buttons.
- WhatsApp will not accept a carousel with more than 2 cards or more than 2 buttons per card. If your carousel exceeds either limit, the page shows "Save and submit for WhatsApp approval is unavailable" and that action is disabled, you can still save the template for other channels.
- Carousel templates are eligible for RCS, Apple Messages for Business, Facebook Messenger, and WhatsApp.
This content was generated by AI and reviewed, edited, and verified by a human.