Objective
This article shows you how to build a Card content template, which combines a title, body, subtitle, and media with one or more buttons in a single rich message.
Product
Content Template Builder
Environment
Twilio Console
User Account Permission/Role(s) Required
Your user needs the content templates create permission for the account.
Procedure
- In the Twilio Console, select Communications in the left sidebar.
- Select Messaging, then Templates.
- Select Create new template.
- Enter a Template name and select a Template language.
- Under Content type, select Card, then select Continue.
- In the Card section, fill in the card content:
- Title — the card heading.
- Body — the card message.
- Subtitle — optional supporting line.
- Media URL — optional image, audio, document, or video address.
- Optionally adjust Orientation, Height, and Thumbnail image alignment.
- Under Button 1, open Type of action and choose an action such as Quick reply, then enter the button label in Button text.
- To add another button, select Add button and repeat step 8.
- Select Save.
Additional Information
- You must fill in at least one of Title or Body; saving with both empty returns "At least one of Title or Body is required".
- Title allows up to 1024 characters, Body up to 1600, Subtitle up to 80, and Media URL up to 1600. Variables are not supported in Subtitle.
- A card can have up to 9 buttons.
- Orientation, Height, and Thumbnail image alignment only affect RCS.
- Card templates are eligible for RCS, Facebook Messenger, Apple Messages for Business, and WhatsApp. WhatsApp business-initiated sends require approval first.
This content was generated by AI and reviewed, edited, and verified by a human.