Objective
This article helps you reorder the identity rules in a memory store. Priority determines which identifier is evaluated first during identity resolution, which affects how incoming data is matched and merged into customer profiles.
Product
Conversation Memory
Environment
Twilio Console
User Account Permission/Role(s) Required
Your role must allow reading and updating Conversation Memory identity resolution settings.
Procedure
- In the Twilio Console, select Data in the left sidebar.
- Select Conversation Memory, then Memory stores.
- Select the store, then open the Identifiers tab.
- Select Edit priority. The Edit priority panel opens with your identity rules listed in their current order.
- Rearrange the rules into the order you want them evaluated.
- Select Save. An Identifiers updated successfully. confirmation appears, noting that changes take a few moments to take effect.
Additional Information
- Generally, a unique ID should sit above phone number or email address, because it identifies a customer less ambiguously.
- Priority changes apply to data processed after the change, not to profiles that already exist.
- If the update fails, a Failed to update identifiers message appears and the existing order is kept.
This content was generated by AI and reviewed, edited, and verified by a human.