The following topics are discussed in this guide. Click a topic to skip directly to this information:
- Sweden Short Code Content Restrictions
- Other Sweden Short Code Restrictions
- Opt-in Requirements
- Opt-Out Requirements
To apply for a Swedish Short Code, please follow the guidelines here.
Swedish Short Code Content Restrictions
See the table below for the type of content that is or is not allowed in Sweden.
Please refer to Twilio’s AUP for additional content restriction details.
|Type of Message Content
|Gambling / Casinos
|Illegal products or services
|Political causes / politicians
|Sensitive data (end user)
|Sexual content (explicit)
|Spam / phishing
|Third-party rights violations (copyrights, registered trademarks)
Other Swedish Short Code Restrictions
NB! All the required content above must be managed and handled by the customer. Not complying with the content restrictions may, at any time, result in a short code withdrawal.
At the request of an Operator or ERB, the Aggregator shall ensure that a Content Provider must be able to present documentation that the recipients of SMS messages have actively consented to receive commercial messages or that the conditions exist for a so-called soft opt-in, ie the recipient is a customer or has been a customer in the past twelve (12) months.
Each SMS message sent for marketing purposes should clearly indicate how the recipient can easily unsubscribe from future content provider messages.
Block list - An Aggregator shall, at the request of the Operator or on the recommendation of the ERB, after consultation between these parties, promptly block an individual Sender-id in their own systems. It is not enough for an Aggregator to request from another party that a Sender-id shall be blocked.
Whitelist - Some Content Providers may be approved to use a Blacklisted Sender-id, therefore, a whitelist should exist where these Sender-id’s are selectively approved per Content Provider. The sender-ID is approved by the Operators.
Blocking Phrases - Because Content Providers frequently change the Sender-id, an Aggregator should be able to block a phrase and / or a link that usually appears in messages.
Operators reserve the right to block a Sender-id that has been abused or that is at risk of being abused.
Opt-outs must be handled by the customer. Opt-in and Opt-out processes must be very well documented on the customer side in Terms and Conditions.
In case of any user complaints to carriers, we need to demonstrate that the Opt-Out process is documented and provide the evidence and also methods on how customers can opt out.
Please refer to Twilio's Acceptable Use Policy for further information.