Italy Short Code Best Practises

The following topics are discussed in this guide. Click a topic to skip directly to this information:

To apply for an Italian Short Code, please follow the guidelines here.

Costs related to acquiring Short Codes in Italy are outlined in the article here.

Italy Short Code Content Restrictions

See the table below for the type of content that is or is not allowed in Italy.

Please also refer to Twilio’s AUP for additional content restriction details. 

Type of Message Content Allowed  Not Allowed
Adult   (error)
Alerts (i.e. debt collection) (tick)  
Gambling (i.e. casino, betting)   (error)
Illegal products or services   (error)
Malware   (error)
Marketing (i.e product promotions) (tick)  
Multilevel trading   (error)
Notifications  (tick)  
OTP (One-Time Passwords) (tick)  
Political causes / politicians   (error)
Promotions (i.e. special offers, seasonal sale) (tick)  
Religious   (error)
Sensitive data (i.e. end user)   (error)
Explicit (i.e. sexual, offensive)   (error)
Scam / phishing   (error)
Copyright (i.e. third-party rights)   (error)

Other Italy Short Code Restrictions

Restriction type



No restrictions (tick)

Message Length

Up to 5 concatenated messages (segments)

Message Frequency

No restrictions (tick)

URL Usage

No restrictions (tick)


Opt-In and Opt-Out Requirements

There is no specific regulation on opt-in process, but carriers can request evidence of opt-in at any time, so following these best practices is recommended:

  • Prior consent or right to opposition will be collected by means of a checkbox, either online or offline. Pre-checking the box as default is to be avoided at all times.
  • Advertising by SMS is possible, provided that people have explicitly agreed to be approached, at the time of collection of their mobile phone number.

Two exceptions to this principle:

  • If the person being prospected is already a client of the company and the prospecting concerns products or services similar to those already provided by the company.
  • If the prospect is not of a commercial nature (charitable, for example).

In both cases, the person must, at the time of collecting his telephone number:

  • be informed that their mobile phone number will be used for prospecting purposes,
  • to be able to oppose this use in a simple and free way.

Each message should:

  • specify the identity of the advertiser,
  • propose a simple way to oppose receiving new messages (for example, a non-premium phone number where it is possible to unsubscribe at the end of the message). 
  • In case of marketing purposes the opt-out must be well documented, users can opt out by SMS, email, sending a form, contacting brand. There must always be a way to opt out, and it must be documented. 

Opt-in must meet valid Consent GDPR Requirements. 

Opt-in and Opt-out details must be provided to operate a Short Code. Both need to be well documented on the Short Code owner's Terms and Conditions.

Please refer to Twilio's Acceptable Use Policy for further information.

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