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Why are the links (URLs) in my WhatsApp messages sometimes not clickable?

Question

Product

Programmable Messaging

Answer

By default, URLs sent in templated WhatsApp messages only become clickable when the person who received the message responds to the message or adds the sender to their contacts. This is a security measure for spam control, implemented by WhatsApp.

Once a mobile user has responded to your message or added your number to their contacts list, the links in your messages will become clickable for them.

Customers with an Official Business Account on WhatsApp are not subject to this limitation.

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