Question
Why are my messages being sent from Likely-SCAM?
Product
Programmable Messaging
Answer
Messages being sent from "Likely-SCAM" occur due to compliance regulations in specific regions, such as Singapore and soon in Ireland. This designation is mandated by local regulators to prevent fraudulent activities and ensure secure communications. When a message does not meet the criteria set by these regulators, the Sender ID is automatically overwritten to "Likely-SCAM" or similar.
Additional Information
By understanding these compliance requirements and adjusting your messaging practices accordingly, you can maintain trusted communications and avoid disruptions. You can find SMS Guidelines specific to each country here.
- Regions Affected: This primarily affects messages sent to Singapore and soon in Ireland, where local regulations require strict compliance checks.
- Messaging Logs: Currently, customers will not see the overwritten "Likely-SCAM" Sender ID in their messaging logs and Insights, instead the original “From” parameter is recorded. However, we will start recording the overwrite in Logs and Insights in the near future, allowing for better transparency and tracking.
- End User Experience: For end users, messages will appear with the Sender ID "Likely-SCAM." This is intended to alert recipients to potential issues with the message's origin, although the content remains unchanged.
- Compliance and Prevention: To avoid messages being marked as "Likely-SCAM," ensure that your messaging practices comply with local regulations. This includes ensuring you have correctly registered your Sender IDs and adhering to SMS guidelines.