Forbidden message categories for toll-free SMS

The following messaging use cases are not allowed on SMS over Toll-Free phone numbers:

Category Examples
High-risk financial services
  • Payday loans
  • Short term high-interest loans
  • Auto loans
  • Mortgage loans
  • Student loans
  • Debt collection
Debt forgiveness
  • Debt consolidation
  • Debt reduction
  • Credit repair programs
“Get rich quick” schemes
  • Work from home programs
  • Risk investment opportunities
  • Pyramid schemes
Illegal substances
  • Cannabis
  • Attempts to trick users to reveal personal info or website logins
  • Casino apps
  • Gambling websites
"S.H.A.F.T." use cases
  • Sex
  • Hate
  • Alcohol
  • Firearms
  • Tobacco


Please note, any use cases that violate Twilio's Acceptable Use Policy or Messaging Policy are also not allowed on Twilio's platform, regardless of number/sender type.

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