On November 1, 2019, some Twilio customers may see fee increases for outbound SMS & MMS to Canada. Please see below for details and timeline.
New Canadian Long Code Messaging Fees
Effective November 1 2019, Canadian wireless carriers Freedom Mobile (formerly Wind Mobile) and Vidéotron Mobile are introducing new outbound long code SMS and MMS carrier fees affecting all messages terminating to their subscribers.
Any Twilio Programmable Messaging SMS message sent to these subscribers will be subject to the standard Twilio SMS Pricing rates to Canada, in addition to the following fees:
| Carrier | Message Type | Fee (in $USD) |
| Freedom Mobile | Outbound SMS | $0.0045 |
| Freedom Mobile | Outbound MMS | $0.0091 |
| Vidéotron Mobile | Outbound SMS | $0.0055 |
| Vidéotron Mobile | Outbound MMS | $0.0055 |
Why is this happening?
This is an industry-wide change, affecting all SMS service providers sending messages to Freedom Mobile and Vidéotron Mobile subscribers.
Using MaxPrice on your SMS to avoid unwanted costs
If you want to only send SMS that cost less than a certain amount, you can use our MaxPrice parameter in your API requests to Twilio. This allows you to specify the maximum price you are willing to pay for that SMS.
MaxPrice is an optional parameter, so if you do not specify it in your API requests, your SMS will be sent as usual and you will be billed the standard price for each SMS, including any applicable fees. For more information, see Using Max Price with Twilio SMS.
Questions or concerns?
If you have any additional questions or concerns regarding these new fees, or implementing MaxPrice, please contact our Support team.