Black Friday / Cyber Monday Alert: Due to increased traffic demand on mobile communication networks, we are expecting potential congestion for US carrier networks during the Black Friday and Cyber Monday period. Customers may experience intermittent SMS and MMS delivery delays. Please refer to our Black Friday / Cyber Monday FAQ page and our Twilio Status page for more information.

Getting Started with Twilio Branded Calls (Beta)

With Branded Calls (formerly Verified by Twilio), our goal is to make calls display who is calling, and why. These efforts will result in calls that are verified as legitimate, and indeed coming from who is displayed on the phone screen. Branded Calls are only the first piece of our initiative to build a world of trusted communications. Continue reading for more information.

Notice: Branded Calls is currently in beta, and has not yet been finalized. Support requests for beta and pre-release products are generally handled by our engineering team, and as such, response times are not guaranteed. For more information on Support limitations for beta and pre-release products, please see Twilio Beta Product Support.

How it Works

Twilio is building a database to track verified business and organization information for our phone numbers. Through the programmability of the Twilio platform, businesses will also be able to assign a purpose for each call to give further context. Finally, we're partnering with leading call identification apps to delivery our vision of helping customers determine what calls are real and needed, versus those that are unwanted.

When customers receive a branded call, the caller's validated business information will populate the screens as a call comes in. If your dentist is calling to reschedule your appointment, we want you to see the doctor's name, as well as the reason for their call.

How do I Sign Up?

If you're interested in increasing trust in calls to your customers, please sign up for the Branded Calls beta here: 

For more information, please see our blog post: Introducing Verified by Twilio


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