On December 7, 2018, some Twilio customers may see fee increases for outbound and inbound SMS & MMS to Canada. Please see below for details and timeline.
New Canadian Long Code SMS Fees
Effective December 7 2018, Bell Canada (including Virgin Mobile Canada) is introducing new inbound and outbound long code SMS and MMS carrier fees affecting all messaging customers:
- Starting December 7, 2018, Twilio will begin charging a Bell Canada Long Code SMS Carrier Fee of $0.0085 for all incoming and outgoing messages.
- Staring December 7, 2018, Twilio will also begin charging a Bell Canada Long Code MMS Carrier Fee of $0.016 for all incoming and outgoing multimedia messages.
List and Schedule of New Carrier Fees
| Fee | New Price | Effective Date |
| Incoming SMS Carrier Fee | $0.0085 | December 7, 2018 |
| Outgoing SMS Carrier Fee | $0.0085 | December 7, 2018 |
| Incoming MMS Carrier Fee | $0.016 | December 7, 2018 |
| Outgoing MMS Carrier Fee | $0.016 | December 7, 2018 |
Why is this happening?
This is an industry-wide change, affecting all SMS service providers sending messages to and receiving messages from Bell Canada and Virgin Mobile Canada subscribers.
Using MaxPrice on your SMS to avoid unwanted costs
If you want to only send SMS that cost less than a certain amount, you can use our MaxPrice parameter in your API requests to Twilio. This allows you to specify the maximum price you are willing to pay for that SMS.
MaxPrice is an optional parameter, so if you do not specify it in your API requests, your SMS will be sent as usual and you will be billed the standard price for each SMS, including any applicable fees. For more information, please see Using Max Price with Twilio SMS.
Questions or concerns?
If you have any additional questions or concerns regarding these new fees, or implementing MaxPrice, please contact our Support team.